Are Colored Documents Worth It?

While you will always find someone who disputes the use of colored printing because it is more costly than black ink, color produces a bright and lively document that captures the attention of your audience. However, is it worth the extra cost to print in color? The answer depends on what you will be printing. For example, you should not use colored prints for in-house documents, files and personal documents. Nevertheless, you should use colored printing for:

  • Marketing Materials
  • Invoices
  • Customer Documents
  • Advertisements
  • Brochures and Catalogs
  • Flyers

Why should you use color for materials that will be seen by potential customers and clients? Because you want to give the best presentation to your customers and showcase your talents in the best light. People respond quicker to things that are in color, and color will instantaneously grab their attention. Beyond a doubt, colored printing creates a bigger impact in the minds of your audience. Your readers will be more likely to understand and remember the material presented.